Martech
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Direct Marketing | Print
Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report. -
MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
MarTech
Big Martech Changes Help DXL Engage Shoppers
Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online. -
MarTech
5 Tips for Creating An Agile Marketing Environment
Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach,
testing and iterating new ideas more quickly? You’re not alone. -
MarTech
Integrating AI in Your Marketing Strategy: Six Steps
When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities. -
MarTech
CDP Helps Ancestry Improve Data Oversight
Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels. -
Mobile
Mobile CX: How Burger King, Chipotle & More Are Getting It Right
A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences
to make up for one bad one. Here’s four brands getting it right. -
Profiles & Campaigns
AI Helps KPMG Realign Digital Marketing Focus
A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy. -
Data Driven ROI
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world. -
MarTech
Digital Experience: What Martech Path Is Right For You
What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own?
