Martech
- 
							
MarTechGE Digital Stays on Top of Martech TrendsNeenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI. 
- 
							
TechnologyFive Tips on Getting More Value from MartechA robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share. 
- 
							
SocialBots Help American Eagle Outfitters Engage on Facebook MessengerAn interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media. 
- 
							
MarTechPlatform Integration Improves UL’s Marketing FocusIntegrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator. 
- 
							
Profiles & CampaignsAI Helps JP Morgan Chase Boost Customer EngagementAI Helps JP Morgan Chase Boost Customer Engagement 
- 
							
Profiles & CampaignsStaples’ Martech RoadmapCreating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward. 
- 
							
MarTechLenovo CMO Roman Outlines Marketing ChallengesLearn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game. 
- 
							
AgenciesAutomation Helps Vodafone Manage ROI GloballyUnderstanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone. 
- 
							
AgenciesReshaping the B2B Buyer ExperienceWhen did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience? 
- 
							
AgenciesMarketer vs. Machine: What Programmatic Media Means for CMOsFor those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling. 
 
	 
	 
	 
	 
	 
	 
	 
	 
	