Martech Archives - Page 11 of 12

GE Digital Stays on Top of Martech Trends

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

Technology

Five Tips on Getting More Value from Martech

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Social

Bots Help American Eagle Outfitters Engage on Facebook Messenger

An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.

MarTech

Platform Integration Improves UL’s Marketing Focus

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

Profiles & Campaigns

AI Helps JP Morgan Chase Boost Customer Engagement

Profiles & Campaigns

Staples’ Martech Roadmap

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

MarTech

Lenovo CMO Roman Outlines Marketing Challenges

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.

Agencies

Automation Helps Vodafone Manage ROI Globally

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

Agencies

Reshaping the B2B Buyer Experience

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

Agencies

Marketer vs. Machine: What Programmatic Media Means for CMOs

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.