Martech
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Technology
Five Tips on Getting More Value from Martech
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.
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Social
Bots Help American Eagle Outfitters Engage on Facebook Messenger
An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.
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MarTech
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
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Profiles & Campaigns
AI Helps JP Morgan Chase Boost Customer Engagement
AI Helps JP Morgan Chase Boost Customer Engagement
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Profiles & Campaigns
Staples’ Martech Roadmap
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
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MarTech
Lenovo CMO Roman Outlines Marketing Challenges
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.
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Agencies
Automation Helps Vodafone Manage ROI Globally
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
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Agencies
Reshaping the B2B Buyer Experience
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
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Agencies
Marketer vs. Machine: What Programmatic Media Means for CMOs
For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.
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Agencies
Having the Right Resources is Key to Marketing Tech Success
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.