Influencer Marketing
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Acquisition
AXE and Cizzorz Ask Video Gamers to Bring it On!
AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all. -
Social
The Key to Influencer Marketing Success
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion? -
Acquisition
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
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Social
Lenovo Turns to Influencers for B2B Workstation Promotion
Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products. -
Acquisition
4 Tips for Successful and Authentic Influencer Programs
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience. -
Demand Gen
IBM’s B2B Influencers Need Authenticity
IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.
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Acquisition
NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued
As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms. -
Social
6 Tips for Choosing the Right B2B Influencer
If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway. -
Acquisition
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences. -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.
