Experiential
-
Agencies
MySpace to Offer Dream Wedding Web Series with Viewer Voting
The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”
-
Agencies
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.
-
Agencies
Coca-Cola Sued Over Deceptive Claims for VitaminWater
The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.
-
Agencies
Tabasco Puts Samples on Thousands of Pizza Boxes
Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias.
-
Agencies
Ikea Builds Oval Office in Busy Washington Train Station
To celebrate the upcoming inauguration of President-elect Obama on Tuesday, Swedish-born home retailer Ikea has built its own version of the Oval Office in a busy Washington, DC
-
Agencies
Subway Offers DanceDanceRevolution Premiums
Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game
-
Agencies
NFL Legends Bowl for Charity in Super Bowl Classic
A veritable Who’s Who of former National Football League stars will tackle Nine Pins for charity in the fourth annual Super Bowl Celebrity Bowling Classic later this month.
-
Agencies
Volvo Launches Twin Tours for New XC60
Volvo is launching a twin set of experiential tours this month to tout its new XC60 model in the southern and western regions of the U.S.
-
Agencies
FSG Ropes Professional Bull Riders Deal
Fenway Sports Group lassoed Professional Bull Riders, Inc. in a four-year deal unveiled last week as that sport’s exclusive sponsorship sales agency.
-
Agencies
Nestle Waters Teams with Celeb Trainer Bob Greene
Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.