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ConAgra Foods’ Jesse Spungin on the Economy

Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where

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Second-String Sports are on a Fast Track

many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.

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Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy

Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

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Promotion Stunt Leads to Bookstore

People wandering Amsterdam’s main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark

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Toyota Ties Events to Venza Spots in Big Game

Toyota is using one of the opening Super Bowl commercial breaks as a platform to kick off a campaign for its new Venza crossover SUV.

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Kmart Celebrates Black History Month with In-Store Events

Kmart is celebrating Black History Month with a series of in-store events and online activities targeting the African-American community.

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Sam’s Club Boosts Membership with Gift Card Offer

In a weak economy, retailers are pulling out all the stops to draw shoppers in to their stores. And Sam’s Club is no exception.

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Alcone Marketing Group Pushes California Lottery with Tour

Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event.

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Nielsen Suspends PRISM In-Store Data Development

The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.

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