Volvo Launches Twin Tours for New XC60
Volvo is launching a twin set of experiential tours this month to tout its new XC60 model in the southern and western regions of the U.S.
The national “From Sweden with Love” tour will hit 85 cities. It aims to build on the success of an earlier tour last fall that prompted pre-orders of the car, which is available for sale in March.
The XC60’s distinct City Safety feature prompts the vehicle to apply the breaks at low-impact speeds if the driver is about to strike another vehicle and fails to react.
“With the XC60, seeing is believing, and attendees to the tour stop events have been excited by the City Safety feature,” said Doug Speck, president and CEO for Volvo Cars of North America, in a statement.
Stops on Volvo’s western tour include San Francisco, Los Angeles, Denver, Albuquerque, Tucson, Phoenix, Las Vegas, Salt Lake City, Portland and Seattle. Baltimore, Washington, D.C., Richmond, Charlotte , Savannah, Atlanta, Memphis, Dallas, Houston and San Antonio are among the stops planned for the southern swing.
Car shoppers can check tour dates or register to test drive the XC60 online. To learn more about the vehicle, Volvo maintains an official blog with video content.
The first 25 families at each tour event will receive a gift from Volvo. Consumers can place pre-orders for the XC60 on the tour.
