Event Marketing
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Festivals & Fan Cons
BravoCon 2025’s Brand Partners Help Deliver the Ultimate Fan Experience
NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]
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Sponsorships
CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment
CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.
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Sponsorships
Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards
Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.
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Engagement
Nine Marketing Activations From WNBA All-Star Weekend 2025
The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest. Here are nine brands that activated during the event.
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Branding/Marketing
20 Brand Experiences from Cannes Lions 2025
Multiple brands once again descended upon the Côte d’Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.
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Conversations
Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy
Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year’s Cannes Lions International Festival of Creativity.
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Sponsorships
12 Brand Experiences at the 2025 Miami Grand Prix
A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.
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Campaigns
Coachella Marketing Roundup: 21 Brand Experiences
How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.
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Branding/Marketing
6 Standout Multi-platform Super Bowl Campaigns
Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.
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Events
Auto, Finance and Tech: 9 Brands at Sundance
How nine brands showed up for the film industry this year, from Chase’s glass chalet to Acura’s energy house to Audible’s listening lodge.
