Ecommerce
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Technology
5 Tips for Striking a Balance in Ecommerce
As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process? -
Technology
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
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Digital
Improving Online Personalization: 5 Tips
Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.
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Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy. -
Agencies
Vineyard Vines Markets the Good Life
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
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Agencies
Johnston & Murphy Reengages Best Customers With Direct Mail
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
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Agencies
Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Agencies
How Wish.com Goes Global in Mobile
Connecting on a global level in mobile means having empathy for your international users’ needs.
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Agencies
Keurig, Wayfair & Ashley Stewart Get Personal
Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.
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Agencies
Amazon and PayPal in Online Payment Talks
Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue.
