Customer Experience
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Acquisition
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Four Ways to Reach and Retain B2B Buyers
Tenets for B2B sellers to consider for more effective B2B buyer support.
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Acquisition
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
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Data Driven ROI
Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection. -
Profiles & Campaigns
Q&A: Michael Brenner on Empathy and Marketing
Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.
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Data & Analytics
Transforming Customer Experience with Data: 5 Tips
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights? -
Profiles & Campaigns
John Hancock Puts the Focus on Customers in B2B and B2C
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences. -
Profiles & Campaigns
B2B Customer Experience: Why CX Matters Across the Entire Funnel
For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business. -
Acquisition
The Future of CX is in for Profound Change: Forrester
There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.
