Content Marketing

• Agencies

  2012 PRO Award Finalist: Ryan Partnership for Unilever

  Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

• Agencies

  2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

  Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

• Social

  2012 PRO Award Finalist: redpepper for Kirkland’s

  To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.

• Social

  2012 PRO Award Winner: PHD for Bissell

  Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .

• Agencies

  2012 PRO Award Finalist: Neverstop for Uniqlo

  2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan

  Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog

• Agencies

  2012 PRO Award Finalist: George P. Johnson for Cisco

  Cisco’s 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, “A Matter of Time”.

• Agencies

  Marden-Kane: Sweeps Today All about the Data Security

  Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.

• Agencies

  Draftfcb’s Integrated Take on CPG Promotions

  CPG promotions have grown way beyond trading stamps and FSIs, and agency Draftfcb aims to stay ahead of the wave of change in shopper behavior with social and mobile campaign integrations.

• Agencies

  Mobile Looms Large as Facebook Fights Branding Medium Label

  There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.