Content Marketing
-
Agencies
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
-
Agencies
2012 PRO Award Finalist: Draftfcb for MilkPEP
It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.
-
Agencies
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.
-
Agencies
2012 PRO Award Finalist: Noise Digital for Tic Tac Canada
A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.
-
Agencies
2012 PRO Award Finalist: George P. Johnson for Cisco
Cisco’s 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, “A Matter of Time”.
-
Agencies
Marden-Kane: Sweeps Today All about the Data Security
Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.
-
Agencies
Draftfcb’s Integrated Take on CPG Promotions
CPG promotions have grown way beyond trading stamps and FSIs, and agency Draftfcb aims to stay ahead of the wave of change in shopper behavior with social and mobile campaign integrations.
-
Agencies
Mobile Looms Large as Facebook Fights Branding Medium Label
There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.
-
Social
The Active Network Trains Active Ambassadors
Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.