CMO

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  Data Driven ROI

  The Life of a CMO is Getting Longer

  New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.

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  Agencies

  5 Tips to Perfect CMO/Creative Relationship

  CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here’s 5 tips.

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  Engagement

  5 Big Brand CMO’s Face Tough Jobs Ahead

    The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five […]

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  Data & Analytics

  Waging the War for Data Science Talent

  Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.