CMO

• 

  ROI | Metrics

  CFOs: The Marketer’s Key to the C-Suite

  Three key steps to developing a successful relationship with your CFO.

• 

  Acquisition

  Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends

  Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

• 

  Data & Analytics

  The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur  

  How the role of the CMO is becoming more data-driven.

• 

  Data & Analytics

  CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends

  Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.

• 

  Data & Analytics

  Formulating Your 2020 Data-Driven Marketing Strategy

  A sound data management strategy is critical as the landscape becomes more complex.

• 

  Data & Analytics

  The CMO Reckoning Isn’t a Coincidence 

  Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

• 

  Data Driven ROI

  Three Ways Marketing and Technology Can Collaborate on Digital Transformation

  Three best practices to ensure optimal collaboration between your marketing and technology teams.

• 

  Engagement

  Getting to the C-Suite: How Six CMOs Rose to the Top

  Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.

• 

  Future CMOs

  Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.

• 

  Is the CMO Dead or Not? A New Study Offers Answers

  Has a new study finally answered the question of whether a CMO really adds value to an organization’s bottom line? Find out.