advertising

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  Agencies

  Can Ad Blockers Change Our Online Experience?

  How will the growth of ad blocker software affect the digital advertising industry?

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  Agencies

  Kellogg’s Shifts Marketing to Dark of Night

  Kellogg’s “While You Sleep” campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

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  Agencies

  Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts

  After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.

• Global Mobile Advertising Market: $5.3 Billion in 2011

  According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.