Airbnb Ads: You’re “Never a Stranger”

Posted on by Patty Odell

Airbnb is out with its largest campaign to date pushing its case that staying away from home can be just as comfortable as being at home, especially if you’re traveling alone.

Airbnb Never Say Never
Elle is the real-life Airbnb traveler who appears in the ads.

The ads relay the message that staying with hosts themselves can have real benefits. Hosts have vast knowledge of the area to provide guests with an “insiders” view into local hidden away spots, how best to navigate busy tourist attractions and even meet their friends.

The spots, which also run on YouTube, feature a real Airbnb frequent traveler who journeys to five capitals around the world while staying with Airbnb hosts.

Airbnb is an online community marketplace that connects people looking to rent their homes with people who are looking for accommodations. Watch the video:

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by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

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