advertising Archives - Page 3 of 5

AHA, Coca-Cola’s first brand in a decade, recently rolled out its first 360-degree marketing campaign.

How Barefoot Wine & Bubbly highlights the brand’s sense of fun and its support of diversity in a new campaign.

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.

How agencies can help brands create stability amid the chaos of another tumultuous year.

While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

Digital

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.