Stacy’s Pita Bags Celebrate Women’s History Month

Posted on by Patty Odell
Stacy's Pita Chips Women's History Month
One of three packages specially designed for Women’s History Month.

To celebrate Women’s History Month, Stacy’s Pita Chips is once again releasing limited-edition bags to celebrate the achievements of women past, present and future.

Designed by female artists, the three new “Rising to the Occasion” bags will begin appearing in stores March 1. Stacy’s is also making a donation next month to Step Up, an organization that propels girls in under-resourced communities to fulfill their potential.

Last year, Stacy’s Pita Chips, owned by Frito-Lay North America, created package designs modeled after the real posters and signs women have used from pivotal moments throughout history to make their voices heard.

Stacy’s released nine bag designs inspired by the artwork and signs from pivotal moments throughout women’s history. The initial 8,000 bags were claimed online in less than 24 hours, triggering an $80,000 donation to Step Up. The brand then called on consumers to submit their own artwork for a chance to see their designs come to life on a second wave of limited-edition bags. Those bags represented another $20,000 donation to Step Up, making it a combined $100,000 donation in celebration of Women’s History Month, says Stuart Beck, senior director of marketing, Stacy’s Snacks.

“This campaign was created to celebrate the power of women and to demonstrate our ongoing commitment to supporting women everywhere by transforming our packaging with powerful visuals,” Beck says.

In a related development, Johnnie Walker Black Label has unveiled Jane Walker, the first female iteration of the iconic scotch whiskey.

Jane Walker debuts next month as a special-edition offering to coincide with Women’s History Month and International Women’s Day celebrations. Each bottle purchased sparks a $1 donation to women’s organizations.

Related articles:

Bud Reprises Controversial “America” Summer Campaign

Stacy’s Pita Powerful Packaging Designs

More

Related Posts

Chief Marketer Videos

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

BEST PLACES TO WORK

	
        

PRO Awards

	
        

CHIEF MARKETER 200

	
        

Chief Marketer Job Board