To celebrate Women’s History Month, Stacy’s Pita Chips is once again releasing limited-edition bags to celebrate the achievements of women past, present and future.
Designed by female artists, the three new “Rising to the Occasion” bags will begin appearing in stores March 1. Stacy’s is also making a donation next month to Step Up, an organization that propels girls in under-resourced communities to fulfill their potential.
Last year, Stacy’s Pita Chips, owned by Frito-Lay North America, created package designs modeled after the real posters and signs women have used from pivotal moments throughout history to make their voices heard.
Stacy’s released nine bag designs inspired by the artwork and signs from pivotal moments throughout women’s history. The initial 8,000 bags were claimed online in less than 24 hours, triggering an $80,000 donation to Step Up. The brand then called on consumers to submit their own artwork for a chance to see their designs come to life on a second wave of limited-edition bags. Those bags represented another $20,000 donation to Step Up, making it a combined $100,000 donation in celebration of Women’s History Month, says Stuart Beck, senior director of marketing, Stacy’s Snacks.
“This campaign was created to celebrate the power of women and to demonstrate our ongoing commitment to supporting women everywhere by transforming our packaging with powerful visuals,” Beck says.
Jane Walker debuts next month as a special-edition offering to coincide with Women’s History Month and International Women’s Day celebrations. Each bottle purchased sparks a $1 donation to women’s organizations.