Search Results for: webinars

A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.

There’s been plenty of discussion about the benefits of aligning sales, marketing and product organizations, right? In some ways, though, it seems like there’s more talk and less action. The benefits to getting these teams in sync are numerous. You can drive higher—and faster—revenue growth. In-bound lead generation and follow up can be greatly improved, […]

2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?

Join us to learn the “5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.

You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.