Effectively leveraging data intelligence is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments. But surprisingly, according to Teradata’s 2015 Global Data-Driven Marketing Survey, only half of marketers are routinely applying data driven intelligence for engaging customers.
In a free webinar this Thursday, Sept. 24, discover best practices for using data intelligence to engage your customers and boost your profitability.
Steve Martin, vice president of analytics, Aimia and Aaron Dauphinee, general manager, Aimia Institute will share ideas on how data can differentiate your brand.
The webinar will also offer case histories on how best-in-class brands are getting right, and offer insights on how loyalty programs powered by data can be a critical part of a complete brand experience.
Aimia Institute’s 2015 Global Loyalty Lens Report shows that social media has increased consumers’ willingness to share information with companies. Over 80% of the consumers surveyed were willing to share their name, email address and nationality, and over 70% were also open to sharing their date of birth, hobbies and occupation.
Over 20,000 respondents in 11 countries were surveyed for the report. Overall, 31% of respondents said they know their data is “highly valuable” to marketers. Spanish consumers were the most likely to be influenced to share data by rewards, while German consumers were the most unlikely.