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The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous.  But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […]

We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.

Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix.

This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the […]

Add AMC Networks to the list of media companies recording a goodwill impairment charge during 2Q24.

This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.

It was a busy Tuesday for Fubo as it not only checked in with its 2Q24 earnings results, but also kicked off the preliminary injunction hearing for its suit against Venu Sports partners Disney, Fox and Warner Bros. Discovery.

Fox Corp.’s leadership was steady as the company posted its mixed results for fiscal 4Q24, but it’s already looking forward to 2025.

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […]

Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.