Search Results for: results

Balsam Brands CTO France Roy sits down with Multichannel Marketer to discuss how BalsamHill.com will better use its data to identify high-value customer segments and drive higher conversion rates.   Balsam Brands chief technology officer France Roy needs its data and analytics team to do more than just pull reports.   The team needs to […]

Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel’s ability to lock in rates and deliver stable results makes it an attractive option for brands looking to diversify their advertising strategy.

If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.

This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities, they are rethinking their strategies to build stronger, more direct relationships with their audiences.

Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention.

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.

Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit.

Liquid I.V. is pouring ad dollars into online retail platforms to protect its top spot in search results and fend off competitors. “Being the No. 1 powdered hydration company in America definitely puts a target on your back,” said Danielle Fessenden, Liquid I.V.’s senior director of Amazon and omnichannel.  Now that online retailers have opened […]

While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.