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Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?

Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.

It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have.  By now, many hot takes on the Sandbox announcement have already been written. But […]

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 

With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mike’s Hard Lemonade teamed up with actor and former odd-job man Lamorne Morris to put New Yorkers to work. On Aug. 20, as an extension of its “Hard Days Deserve a […]

To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap […]

Thursday, August 22, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Newzoo’s latest Global Games Market Report forecasts almost $188 billion in revenue in 2024, a 2.1% increase year-over-year despite upheaval in the games industry’s jobs market. PC gaming is leading the charge in YoY growth, with a 4% improvement in […]

Pharmacy retail chain Walgreens announced two leadership changes this month: It appointed Tracey Koller to chief merchandising officer and Sharmila Sudhakar to group vice president and head of digital commerce. Walgreens expects these new leaders will “significantly contribute” to its turnaround efforts, the retailer said in the announcement. Walgreens reported disappointing Q3 2024 earnings results […]

Balsam Brands CTO France Roy sits down with Multichannel Marketer to discuss how BalsamHill.com will better use its data to identify high-value customer segments and drive higher conversion rates.   Balsam Brands chief technology officer France Roy needs its data and analytics team to do more than just pull reports.   The team needs to […]