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Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape […]

As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. In this article, Christena Garduno, CEO of Media Culture explores how AI’s integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions.

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach.  Here’s what this cycle taught us and how it will guide our business in the medium term. […]

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.

The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals. 

This December, Sequent Partners will say farewell to the advertising and media industries.   After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]