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As the media sector experiences rapidly change, Amazon Web Services (AWS) came to the NAB Show 2026 with the mission to empower storytellers to create, distribute, and monetize content at unprecedented scale. To deliver that, the brand leaned into a multi-pronged activation approach that engaged attendees across multiple touchpoints, from high-energy fun challenges to hands-on, […]

The Upfront is changing — and few people have a better view of that shift than Adam Monaco, EVP of Sales at Disney Advertising. With a portfolio spanning premium entertainment, live sports, and one of the most powerful streaming platforms in the world, Monaco is at the center of how the industry is moving from […]

As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear mission. From a landmark franchise milestone to the biggest FIFA World Cup™ in history, the network is doubling down on delivering culturally resonant content that moves audiences and drives real results for advertisers. Chairman of NBCUniversal Telemundo Enterprises, Luis Fernández […]

Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.

This Upfront season, advertisers aren’t just asking where audiences are — they’re asking whether their investments are actually working. Alison Levin, President of Advertising & Partnerships at NBCUniversal, makes the case that the answer lies in live events, iconic franchises, and the technology to tie it all to real business outcomes. What do you think […]

Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and agencies redefining what’s possible in modern marketing New York, NY (April 30, 2026)—Chief Marketer, the ultimate intelligence hub for modern marketers, today announced the winners of its inaugural IGNITE Awards, […]

This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […]

In the 20 years since “The Devil Wears Prada” premiered, the love for its characters, sardonic one-liners and cerulean fashion statements has only grown. So for the release of its highly anticipated sequel, “The Devil Wears Prada 2,” how could the marketing team approach, and build on, such a treasured cultural phenomenon? For starters, they […]

Workwear apparel retailer Duluth Trading doubles its ROAS in the lower funnel with humorous campaign.

AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can’t articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that’s the […]