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What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.

Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.

PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

  Tuesday June 30, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Have you caught the World Cup fever yet? Fox Sports, Telemundo and the litany of brands aligning themselves with the tournament are certainly feeling it, given the notable ratings wins and fan fervor. It also helps that the […]

Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community’s growth in size and purchasing power will attract marketers that want to connect with this community the right way.

Everpure CMO Lynn Lucas dishes on the company’s rebrand, how AI is changing marketing and why trust remains a critical differentiator in B2B.

Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.