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For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? […]

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […]

By Amy Tucker, Co-Founder, Springboards AI, especially Large Language Models (LLMs), is no longer a fringe concept; it’s deeply embedded across industries, revolutionizing even the most creative sectors. While AI offers immense efficiency, we must critically examine its impact on the essence of creative output and guard against a descent into uniformity. Machine learning only […]

Cable news networks saw ratings boosts as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.

Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.

In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.

For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.

Marketplace eBay says its decades of experience with SEO helps to ensure its listing pages are easily indexed so that AI search platforms can cite its product pages.

Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.