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AI
From Gucci Kicks to Global Growth: Andy Kucserik Gets Real About News Media’s Next Wave
From Gucci kicks to global publishing growth—The Times of India’s Andy Kucserik breaks down AI, SEO, and why sticky sites still matter. Watch the full interview from AdMonsters Nashville Sell Side Summit.
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Crisis Management
PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity
Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.
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Social Media & SEO
Going Viral Becomes Strategy: Lessons from Gavin Newsom’s Social Surge
Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.
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Marketers
AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed
What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed Head of CSA, Havas Media Network’s technology, data and analytics consultancy arm, in the North American region. But make no mistake, Carr isn’t […]
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Data-Driven Thinking
SSPs Are Facing Extinction – And Only Bold Differentiation Can Save Them
The Trade Desk recently classified SSPs as resellers and doubled down on a strategy that has been in place for years: establishing direct connections to supply sources. The stated goal is to deduplicate bid requests in pursuit of perfect supply-path optimization, all under TTD’s roof. This strategy shines a spotlight on SSPs, which are now […]
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B-to-B Events
How Mars Veterinary Health is Making Green Sponsorship at VMX Grow
At the North American Veterinary Community’s VMX: Veterinary Meeting & Expo, the world’s largest veterinary conference and trade show, sustainability took center stage with Mars Veterinary Health’s sponsorship of the show’s Sustainability Hub and waste-sorting activations at the Orange County Convention Center. What started with a few recycling bins in 2022 has grown into a […]
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Tech & AI
How Target Is Revamping its Search Strategy
At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.
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B-to-C Events
Fashion Tailgates, Chaotic Bodegas, AI Newsstands: 10 Experiential NYFW 2025 Takeovers
Neutrals for fall? Groundbreaking… Brands broke out of the traditional warm color palette and cozy vibes for their activations during the Fall 2025 edition of New York Fashion Week. Instead, they leaned into off-beat collabs, bold designs, nostalgia and AI for experiences that had consumers waiting in lines to snag samples or catch glimpses of […]
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Programming
Kimmel Flashpoint: Some Talking, Some Quiet as Censorship Claims Swirl
There has been plenty of venting on all sides over ABC’s decision to take “Jimmy Kimmel Live” off the air indefinitely and replacing it (at least for this week) with “Celebrity Family Feud.”
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AI
Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio
On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.