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At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly

What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?

Check out these 7 top benefits of content marketing videos.

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.

This article lays out 5 ways video will change the landscape, like video marketing becoming a strategic tool for lead generation and qualification.

Here’s five ways direct mail can be an effective part of your multichannel strategy in 2015.

The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.

Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy.