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If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

If you’re planning to increase digital ad spending in 2017, you’ll be under pressure to prove its effectiveness and impact. Here’s 3 tips to help.

Here are some tips for working well with freelancers to get marketing content that will engage your readers.

Delivering a simple, smooth and safe application process for consumers can be challenging. It’s important to able to do so without incurring additional risk or compromising security.

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you’ll find here.

Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.