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Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.

Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.

TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.

Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.

Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.

Been spritzed at Macy’s lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.

Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.