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The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?

Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.

Like most marketers, you may not be granted more money next year in your marketing budget so here are 3 ways to get more from what you are able to invest.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.

Here are five tips to turn more of your customers into brand advocates this holiday marketing season.

Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.