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Digital
The Best of 2018 Influencer Marketing Trends
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.
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Digital
Creating Physical Experiences in a Digital World: 4 Tips
Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.
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Technology
4 Predictions for Martech in 2018
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
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Acquisition
15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
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Demand Gen
5 Content Marketing Myths to Bust in 2018
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
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Digital
How Google, Amazon and Facebook Have Changed B2B Marketing
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
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Technology
5 Tips for Striking a Balance in Ecommerce
As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process? -
Acquisition
How Digital is Forcing Sales and Marketing to Unite
Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here’s what you need to know.
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Acquisition
Customer Loyalty: Three Tips to Earn It and Keep It
Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.
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Direct Marketing | Print
Six Elements of Effective Marketing Creative Design
A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.