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he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online.

Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface.

Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations.

You do great work for your clients, but do you treat your own
marketing agency with the same care and commitment?

Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
reinventing the brand—and marketing too.

Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk.

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.