Programmatic Advertising
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Digital
How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year
How can marketers establish control over what content their marketing messages run against? Here’s how advertisers can be proactive.
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Data & Analytics
A Programmatic Approach to B2B Advertising in 5 Steps
A five-step approach to strategically master programmatic advertising for B2B audiences.
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Data Driven ROI
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences–and how it’s boosting inventory industry-wide.
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MarTech
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising’s accelerated growth during the pandemic.
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Technology
Six Key Trends in Programmatic Advertising for 2022
Six trends in programmatic that could shape the year ahead.
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Digital
Jägermeister Taps Programmatic DOOH to Amp Up Cold Brew Awareness
How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.
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MarTech
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
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Acquisition
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery–but marketers should keep these three strategies in mind.
