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By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]

  Thursday April 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Millennials are the largest untapped market in gaming, with more than 52% of the demographic ranking gaming as their No. 1 interest in a study by Fandom. Fandom’s “Inside Gaming” study, a consumer survey that tracked […]

By Justin Thompson, General Manager of Identity and Healthcare Services, Semcasting As we’ve moved into a more multi-channel, multi-device world, multi-touch attribution (MTA) has stepped into the spotlight. The problem is that MTA is notoriously hard to do. Not only is it complex and often difficult to convince senior leadership to prioritize, but, it also […]

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.

Our infographic featuring the results of the latest CM Pulse survey on staffing.

Will ad-supported CTV be the winner of this year’s Upfront?  Tony Marlow, CMO of LG Ad Solutions, thinks so. He makes his case here.  1) For starters, CTV continues to take a larger share of the buy, especially as we see ad-supporting viewing options reaching substantial scale. Advertiser Perceptions data found that 40% of upfront […]

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

  Thursday March 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Counter-Strike: Global Offensive is getting a sequel more than 10 years after release of the current version of the game, according to a report from esports reporter Richard Lewis. CS:GO launched in 2012 after multiple iterations […]

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

  Thursday February 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Microsoft has signed a 10-year deal to bring Xbox titles to Nintendo consoles, a move that could have repercussions for Microsoft’s ongoing bid to acquire Activision-Blizzard and bring games like Call of Duty to the Nintendo […]