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A Comprehensive Guide to Measuring Brand Health

  Thursday February 16, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The English Premier League and Electronic Arts are nearing a $600 million deal that will see EA retain its status as the lead gaming partner for the Premier League, according to a report from Sky Sports. EA would […]

  Thursday February 9, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Recent layoffs at esports and lifestyle organization 100 Thieves are a symptom of larger problems within the company, according to a report from Digiday. 100 Thieves has undergone two rounds of layoffs since the middle of last year, […]

The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.

Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

  Thursday January 12, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Riot Games has changed the format of its League of Legends Mid-Season Invitational and World Championship and will bring the tournaments to London and South Korea, respectively, this year, the developer announced. This year’s MSI will feature 13 […]

A SeeHer Series In the first blog of 2023, SeeHer President Christine Guilfoyle shares what is needed for us to realize a world free from gender bias.   Gender equality is a movement, not a moment. It is 2023, and we have learned that the progress we have made over the past decades is at […]

  Thursday December 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The race for sought-after VALORANT partner positions is heating up as non-partner teams build out rosters to compete for two years of guaranteed partner status in various regional leagues. The battle is most intense in North America, where […]