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  Thursday November 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Embracer Group has laid off 904 employees amid financial struggles in 2023, the company revealed. The game development and nerd culture holding company continues to reel after a $2 billion outside investment fell apart earlier this […]

As the demand for electric vehicles grows, Volta’s network of EV chargers with media screens offers a valuable way to reach consumers. Brandt Hastings, President & CEO at Volta, a member of the Shell Group, talks about the benefits of DOOH. For more news and insights on DOOH, sign up for Cynopsis’ new DOOH newsletter. […]

The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.

A look back at our recent conversations with CMOs making waves in the industry.

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

  Thursday November 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. A PC Gamer gaffe reminded the games industry just how much work we have left to do in order to make sure we’re properly recognizing the contributions of women and underrepresented persons in games. To celebrate […]

Data collaboration eBook

  Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]

By Joshua Pisano, SVP of Business Development & Product Strategy @ MRI-Simmons Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV […]

A Guide to Executive-Level Reporting