Search Results for: results
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Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
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Data & Analytics
Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.
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Cynopsis: Esports
06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks
Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]
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Cynopsis: Esports
05/25/23: TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot
Thursday May 25, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot and move into a different competitive region, founder and CEO Andy Dinh confirmed. The team, which […]
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Cynopsis: Esports
05/18/23: Google’s latest Search Lab product could spell disaster for a myriad of gaming organizations and industries
Thursday May 18, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Google’s latest Search Lab product could spell disaster for a myriad of gaming organizations and industries that rely on search engine optimization and Google’s current layout to drive traffic, generate programmatic revenue and ensure discoverability for […]
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Cynsiders
Closing the Gender Gap
A SeeHer Series By Yuko Furuichi, CEO at and President of Comexposium Japan My entire career has been focused on driving growth and innovation in digital media and advertising technology. I started my journey on the agency side, working for companies like CyberAgent, but quickly realized my passion for sparking connections and innovation could help […]
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Cynopsis: Esports
05/11/23: Microsoft Head of Gaming Phil Spencer made waves
Thursday May 11, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft Head of Gaming Phil Spencer made waves last week in addressing Xbox’s third-place spot in the console market, the failure of the publisher’s latest original IP and the challenges in shifting consumer perceptions after the […]
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Agencies
Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.
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Data & Analytics
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
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Cynsiders
“On Patrol Live” Gets Results
By Charlotte Dulany “On Patrol: Live,” a REELZ original docuseries following police officers in real time, shares stories of car chases, wanted felons and missing persons. The series was recently handed a 90-episode renewal through January 2024, and is available to stream on Peacock and on demand. Cynopsis spoke with series host Dan Abrams and […]