Search Results for: research

For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground […]

By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.

Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for sale and a family wedding—the brand hosted an event worthy of a Hollywood premiere.

Pat LaCroix, EVP of Strategic Partnerships at Seekr notes that the oversaturation of disinformation fosters skepticism for both consumers and advertisers. But the rise of AI presents a potential solution to the spread of misinformation. Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating false content. 

With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?

Stepping into a fan convention can be like entering a new world. When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive.

This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]