Search Results for: research

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters. Eric Roza, a board member and managing director at Vista Equity – the private equity business […]

Trump announced Republican Ohio Senator J.D. Vance as his running mate just before the RNC roll call.

ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence.   The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female voice telling the origin story of Toys R Us. The boy depicts Toys R Us founder Charles Lazarus and how he came […]

In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant parallel in today’s digital advertising industry, particularly as we stand at the crossroads shaped by the impending sunset of third-party […]

With the first 2024 presidential debate in the history books, all eyes are turning to the next big stop on the road to Election Day—the Republican National Convention.

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.