Search Results for: research

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf of an organization and position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change, writes our columnists.

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA. 

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach.  Here’s what this cycle taught us and how it will guide our business in the medium term. […]

Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.

Select Brands forgoes reliable wholesale sales with Amazon in favor of being able to control its pricing as a marketplace seller.   If a brand wants to control its price on Amazon, it might have better luck as a third-party marketplace seller than as a first-party seller. At least that’s what small kitchen appliance company […]

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.