Search Results for: research

The new partnership gives EDPA members expanded access to the experiential marketing industry’s top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data.

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.

Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring […]

Nearly 40,0000 people attended The National Retail Federation’s annual conference NRF ’25 in New York City in January. The Big Show included 6,200 brands, 1,000 exhibitors, 450 speakers and 400 media/analysts.   I attended; I listened; I learned. Now I’m back with six key takeaways from the conference:   1. If you haven’t invested in A.I. yet, you […]

This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.

PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.

This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads after running a Google search. The scammers serve fraudulent sponsored search links to these ad executives, and then hack into their accounts and use their funds […]

It’s a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than […]

This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.