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Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.

As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.