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Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.

Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.

Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.

How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.