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In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue.

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here’s some takeaways from how The 3% Conference did just that.

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.

Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!

This infographic lays out findings of the CMO Council’s research and delves into the evolution of the strategic CMO.