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Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.

Here are some helpful lessons that brands can learn from politicians.

If you didn’t make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.