Search Results for: research

Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.

Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take

The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.

Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.

Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.

Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.

Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.