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Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.

Unpack these job hunting tips to help you land that dream job.

There is conflicting research about whether open concept offices or cubicle designs are more productive—and healthy—for employees.

Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.

Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here’s how.

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar?
Take some lessons from our Military personnel.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.