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From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Here are the three social media platforms you should focus on to improve B2B lead generation.

To create the best digital content experiences possible for your brand
consumers, you’ve got to deal with these four trends.

A new look at insights and a strong determination to help children live set St. Jude’s on a trajectory to increased donations.

The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.

At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.

Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.”

Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.

How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.