Search Results for: loyalty

Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

Those inactive members may be draining precious resources from your loyalty program.

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.