Search Results for: loyalty

A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

A look inside IBM’s annual Smarter Commerce Global Summit.

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.

CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI: