Search Results for: loyalty

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

Here are six ways that marketers can improve their customer’s experience on their websites.

By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current […]

Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.