Search Results for: loyalty

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

How painless—or painful—is your company’s email unsubscribe process for consumers?

While marketers may still track spend across channels, the shift toward contextual marketing is real.

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.