Search Results for: loyalty

There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

This author takes a look back at three spectacular campaigns and why they worked.

Adopt these eight best practice”resolutions to optimize your incentive program in 2015.

McDonald’s has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.