Search Results for: loyalty

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

Here are five ways to boost your company’s customer experience, generate positive customer reviews, and limit the impact of your missteps.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]