Search Results for: loyalty

Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.

McDonald’s latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.

Customer churn has long been a problem for cable companies. Good data management can change that channel.

Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.

As consumers came to rely on Bed Bath & Beyond’s popular 20%-off coupons, the company’s profits are feeling the pain.

Join us to learn the “5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.

The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.